We’re super excited to be able to share the above video – shared during the WES 2010 Tuesday General Session Keynote. Post a comment and tell us what you think about BlackBerry 6.
Search Engine Marketing is one of the hottest topics discussed by business owners worldwide and continues to be one of the most in-demand skills throughout the first quarter of 2010. (Check out the Online Talent Report for more.) However, the sheer number of acronyms and terms can leave your head spinning, especially if you’re new to the game.
If you’re currently working with an SEM expert for your business or are thinking about hiring one in the near future, check out the first of the multipart series of basic SEM terms to get you up to speed.
SEM: SEM stands for Search Engine Marketing, which is a form of online marketing that increases awareness for websites through Search Engine Results Pages (otherwise known as SERPs). SEM encapsulates a variety of different methods, like Search Engine Optimization, paid search ads, contextual advertising, and sponsored listings. Think of it like this: Just like Direct Marketing consists of a variety of marketing techniques like brochure mailings, telemarketing, door-to-door, and email marketing, SEM is an umbrella term that covers multiple types of, well, marketing on search engines.
SEO: SEO, otherwise known as Search Engine Optimization, is a form of Search Engine Marketing that involves a variety of techniques to move you and your business’ website up in search results on Google, Bing, and Yahoo! Why would you want to do this? If you’re on the first page of search results on Google, you’ll get far more free traffic than sitting on the 457th search result page.
Search engines consider a multitude of criteria when ranking websites in search results, and Search Engine Optimization is essentially the process of tweaking your website to best fit what Google is looking for. Think of it like this: Sure, you could have the slickest looking website out there to a human, but if Google’s robot-eyes can’t seem to read it, then it won’t think it’s very important. Consequently, anyone searching the web won’t be able to find it. Looking for some neat tools on Search Engine Optimization? Check out The Ultimate SEO Toolbox here.
As you may recall, last August the Navy put out a call to biofuel companies for 40,000 gallons of fuel to start testing in their F/A-18 Super Hornet jet. Sustainable Oils ultimately won the contract to develop biofuel for the military branch and now the Navy is prepared to take the Hornet on a supersonic flight using a blend of 50 percent jet fuel and 50 percent camelina-based oil.
Tomorrow, at the Air Station at Patuxent River, Maryland, the so-called “Green Hornet” will fly over the Chesapeake Bay, hopefully proving that biofuels can perform well in a full range of flight operations, including traveling faster than the speed of sound. The Super Hornet was picked as a test craft for biofuels because it’s the Navy’s largest aviation fuel-consumer.
Camelina biofuel has shown itself to be a great choice for jet fuel blends because it can work as a drop-in replacement for jet fuel. All aircraft systems — fuel gauge, etc. — operate the same as if it were straight petroleum. Also, a recent study found that the use of camelina jet fuel could reduce carbon emissions by 84 percent compared to regular jet fuel.
The Hornet won’t be the only naval craft to get a makeover though. The Navy has committed to getting half of their energy from renewable sources by 2020, which will include cleaning up ships, aircraft and all of their power systems. The U.S. military is the world’s greatest consumer of petroleum, so their commitment to reducing that consumption is an important one.
Google’s high profile war of words with China has garnered much public attention but the underlying cause of the dispute — the alleged hacking of Google by Chinese individuals, possibly with government sanction, has stayed quietly under the radar….
Google just introduced an app called the Government Requests tool. It’s a Google Maps app that shows how many requests each nation’s government has made for users’ personal information or for the removal of URLs from Google’s search index.Goog…
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